The Coca-Cola London Eye turns 15

Since first opening 15 years ago on March 9th 2000, the London Eye has become one of the world’s most iconic landmarks. As the UK’s number one paid for visitor attraction, each one of its 32 capsules offers unrivalled 360 degree views over London and is now one of the most identifiable features of the capital’s skyline.

As part of the celebrations, London born illustrator Jamie Cullen will become artist in residence. Jamie will spend a day in a capsule being inspired by the unique perspective that the London Eye offers to capture a personal take on London as it is today. His work will also appear as limited edition merchandise available to purchase later this year.

And in a nod to teenage rebellion, the London Eye will be getting a ‘tattoo’ wrap for its birthday. The temporary design by Jamie, will transform a capsule and will be on show from the morning of Monday 9th March.

Guests are also invited to join the party in true anniversary style as lucky ticket holders will be surprised with bubbly, in the form of complimentary Champagne Experience upgrades, being offered throughout the anniversary week. There will also be 15 per cent off standard ticket prices for advanced online bookings between Monday 9th March and Sunday 15th March.

David Sharpe, Divisional Director of London Midway attractions, Merlin Entertainments said: “The London Eye has far exceeded any of our expectations and has now become one of the world’s most recognised and loved landmarks. Our first 15 years have been truly amazing - we’ve been part of some incredible events, stunts and celebrations and we have all taken enormous pleasure in welcoming guests from across the world as well as the UK.

“We hope our guests have a fantastic time helping us celebrate this milestone birthday and are all sharing our excitement about what the future holds for the attraction.”

The Mayor of London Boris Johnson commented: "The ‘iconic’ tag tends to be bandied around a little too readily these days, but in the case of the London Eye I say bandy away! Originally conceived as a temporary addition to London’s Millennium skyline it’s still here, 15 years on, delighting Londoners and visitors alike. Here's to many more years of it being an iconic London landmark.”

London Eye architects David Marks and Julia Barfield said: “It is hard to believe that 15 years ago we conceived, designed, led a team of architects and engineers, and started a new company to create something that is now as much a part of London today as Tower Bridge or Big Ben. We are proud that the London Eye has become an integral part of our culture as well as a much loved symbol of London.”

Kate Hoey MP said: “The London Eye is a must for all visitors and it has given huge pleasure to our local community. I just can’t imagine the South Bank without it.”