Turn London into your own playground with the Coca-Cola London Eye and win tickets to one of four other fantastic London attractions

The aim is to encourage visitors to have fun with one of the capital’s greatest landmarks by getting creative with their smartphone.

Whether it’s a selfie, a group-snap or an arty shot, entries should be playful and fun and taken either from one of the capsules or of the London Eye itself. Friends, family and groups of all ages can capture how they have fun in the city in just one snapshot.

Entrants should upload their favourite image to Instagram using the hashtag #playwithlondon for the chance to win four tickets to one of our other London attractions: Shrek’s Adventure! London, Madame Tussauds, SEA LIFE London or the London Dungeon. One winner will be selected each week and, with the competition open until Sunday 6th of September, there is plenty of time to take a picture, choose the perfect filter and upload it for everyone to see.

So what are you waiting for, come and play.

Terms and conditions apply, please visit londoneye.com/play for more information.