EYE ❤ World Book Day

In celebration of this year’s World Book Day, the lastminute.com London Eye is hosting the UK’s highest dress-up party from 7^th - 10^th of March!

We are offering complimentary tickets for children (2-15 yrs) who bring their favourite book or visit us dressed in costume inspired by their favourite literary characters. This is only valid for those accompanied by a paying adult. And the best part is, 10% of every ticket sold will be donated to World Book Day®

Whether you’re a Dickens super fan, a Gryffindor at heart, a cheeky Tracy Beaker follower, or a Roald Dahl lover, we’re encouraging you to embrace your inner bookworm while taking in the inspiring views over London.

1. Book a World Book Day promotion adult ticket* in advance below for a visit between 7^th to 10^th March.
2. Head to the London Eye Ticket office with your adult ticket and your child in book-themed fancy dress or holding their favourite book! 
3. A member of our team will greet you, verify your child in fancy dress and verify your complimentary ticket.
4. You can enter the queue to take flight above London.  

We looking forward to celebrating World Book Day with you!

* Please note: Adult World Book Day tickets are limited and subject to availability. They can only be purchased on the below link. Tickets purchased elsewhere on our website or in attraction will not be granted a free child's ticket.

The London Eye will donate 10% of every ticket sold will be donated to World Book Day®