Sponsorship & Partnerships

London Eye Sponsorship

Bring your brand to life at the UK’s no.1 paid-for attraction – The London Eye.

We offer brands the opportunity to align themselves with our breathtaking experience and reach millions of consumers in a way no other media can.

Experiential activations include:

  • The London Eye
  • River Cruise
  • Eye Lounge
  • Southbank

Opportunities include:

  • London Eye light-up in brand colours
  • On-site branding (indoors and out), such as digital signage, screens, payment points, ticket backs, canopies, and barriers
  • Sampling on-site
  • Online presence via our website, CRM, print-at-home tickets, and vast social opportunities

We can also leverage Merlin Entertainment’s four other London attractions – SEA LIFE London, The London Dungeon, Shrek's Adventure, and Madame Tussauds London – to maximise any opportunity. 

Partnerships

We specialise in working on bespoke partnerships with some of the UK’s biggest companies. If you are interested in a promotional partnership with the London Eye, or any of our other London Cluster attractions, contact us through the form below.

E.g. Sponsorship, Partnership

Affiliates

If you would like to join us as an affiliate, please visit our affiliate page.

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