London Eye Sponsorship & Partnership Opportunities

Create memorable brand experiences at the UK’s most iconic attraction

London Eye Sponsorship

We offer brands the opportunity to align themselves with our breathtaking experience and reach millions of consumers in a way no other media can.

Experiential activations include:

• The London Eye
• River Cruise
• Eye Lounge
• Southbank

Opportunities include:

• London Eye light-up in brand colours
• On-site branding (indoors and out), such as digital signage, screens, payment points, ticket backs, canopies, and barriers
• Sampling on-site
• Online presence via our website, CRM, print-at-home tickets, and vast social opportunities

We can also leverage Merlin Entertainment’s four other London attractions – SEA LIFE London, The London Dungeon, Shrek's Adventure, and Madame Tussauds London – to maximise any opportunity. 

Partner with the London Eye

We create bespoke partnerships with some of the UK’s biggest brands. If you’re interested in exploring a promotional partnership with the London Eye or any of our other London Cluster attractions, get in touch through the form below.

Affiliates

If you would like to join us as an affiliate, please visit our affiliate page.