Turning 25: London's Eye
Celebrating 25 Years of the London Eye — a landmark that began as a temporary piece for the millennium and has become an icon of the London skyline. In honour of this milestone, we produced Turning 25: London’s Eye — a film capturing the stories and spirit behind the city’s most beloved attraction, in partnership with Chief Productions.
Turning 25: London's Eye, is not only a celebration of our iconic landmark, but a love letter to the city we've come to represent. Watch heartfelt stories from people of different walks of life, from our architect and entrepreneur Julia Barfield, to celebrity voices like British actors David Harewood and Russell Tovey, singer/songwriter Leigh-Anne Pinnock and Unified Heavyweight World Champion Oleksandr Usyk, witness the evolution of London and the London Eye alike across the last quarter of a century.
25 Years of the World’s Most Iconic Ride
For over two decades, the London Eye has stood as one of London’s most recognisable attractions. Built for the millennium and the host of London’s biggest annual celebrations, including New Year’s Eve fireworks, our 32 pods have welcomed visitors from first dates to engagements. With over 85 million journeys taken since 2000, the London Eye continues to be a must‑see experience at the heart of the city.
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Fun Facts About the London Eye
To celebrate 25 years of the London Eye, we’re exploring the rich London Eye history with some fun facts:
- It was once the world’s tallest observation wheel at 135m
- Each rotation takes about 30 minutes
- There are 32 sealed, air-conditioned capsules, one for each London borough
- It doesn’t stop to let people on, it moves slowly enough for safe boarding
- Despite there only being 32 capsules, there is no capsule numbered 13 for superstitious reasons, so they’re numbered 1 to 33
- It took seven years and £75 million to build the London Eye
“The ingredients of the London Eye are simple – a universal desire to see the Earth and cities from a great height, and the natural fascination with scale, daring structure and beauty.”
Celebrate with More Experiences
Elevate your visit with our premium add‑ons! Discover ultimate indulgence with the Eye Lounge VIP Experience and unwind in our bar, or explore the city with our Sightseeing Bus Tours. You can also see all the iconic sights on a River Cruise, which blends a mix of sightseeing with a relaxing, scenic boat trip.
Official Partner for Mayor of London's Fireworks
The London Eye kicked off its 25th anniversary celebrations as the official sponsor to the Mayor of London’s New Year’s Eve fireworks display! The display featured a world-first use of hologauze animations, creating holographic illusions of British icons and memorable events. Missed it?! Watch the show below.
"It’s fantastic to welcome 2025 with our biggest and best-ever New Year’s Eve celebrations. Around 100,000 Londoners and visitors joined together on the banks of the Thames for an unforgettable night of fireworks, lighting and music, while millions at home were able to see our world-first use of hologram animations to celebrate the new year. From honouring the heroes of the D-Day landings to Paddington Bear celebrating our capital’s diversity, I’m proud that we sent a message of hope and love to the world, as we build a better London for everyone."
"What an incredible moment to bring in the new year and begin celebrating 25 years of the world’s most iconic ride! We are delighted and honoured to have been the official partner this year, and once again be the iconic location to host The Mayor of London’s New Year’s Eve fireworks. For all those who joined us here onsite, and the millions who watched on TV at home with their friends and family both in the UK and globally, we wish you all a very Happy New Year."
FAQs About the London Eye’s 25th Anniversary
The London Eye is marking its 25th anniversary — a milestone in its journey since opening in 2000
Each of the 32 pods provides 360° views of London. On occasion, visitors can enhance their journey with seasonal touches, such as floral installations, narrated highlights, or special events.
Visitors can enjoy premium add-ons, seasonal rotations, and unique experiences to make each journey memorable.
Yes, you can celebrate a birthday on the London Eye! Explore our VIP experiences to make your visit extra special.
