25 Years of the World’s Most Iconic Ride
Join us in 2025 as we celebrate 25 years of the London Eye – the world’s most iconic ride.
Built for the millennium and host of London’s biggest annual showcase on New Years Eve, the London Eye has celebration in the fabric of its DNA. From first dates to ‘I do’, Hollywood royalty to actual royalty, its 32 pods have seen it all. Standing tall on the banks of the River Thames, it’s one of the UK's most popular attractions. Since 2000, we’ve taken over 85 million people on a journey into London’s skyline. This year, the London Eye honours its biggest milestone yet, a quarter of a century!
Our Story
Press Resources
Share Your Memories
Official Partner for Mayor of London's Fireworks
The London Eye kicked off its 25th anniversary celebrations as the official sponsor to the Mayor of London’s New Year’s Eve fireworks display! The display featured a world-first use of hologauze animations, creating holographic illusions of British icons and memorable events.
"It’s fantastic to welcome 2025 with our biggest and best-ever New Year’s Eve celebrations. Around 100,000 Londoners and visitors joined together on the banks of the Thames for an unforgettable night of fireworks, lighting and music, while millions at home were able to see our world-first use of hologram animations to celebrate the new year. From honouring the heroes of the D-Day landings to Paddington Bear celebrating our capital’s diversity, I’m proud that we sent a message of hope and love to the world, as we build a better London for everyone."
"What an incredible moment to bring in the new year and begin celebrating 25 years of the world’s most iconic ride! We are delighted and honoured to have been the official partner this year, and once again be the iconic location to host The Mayor of London’s New Year’s Eve fireworks. For all those who joined us here onsite, and the millions who watched on TV at home with their friends and family both in the UK and globally, we wish you all a very Happy New Year."
